NorCal Bike Sport is now part of the Incycle Marketplace. Shop online or book an in-store experience.

Santa Rosa

How can we help?

Need help finding the perfect bike, the perfect trail or want to jump in a group ride? Call or chat with our Rider Specialists.

Specialized Summer Savings Event

Summer Savings Extended!

Check out Summer Savings at NorCal Bike Sport! Chat for availability! Shop Now

As part of Incycle Marketplace, you now have access to our expanded selection of
bikes, pre-owned bikes, apparel and gear. Shop now — Your dream ride awaits!

Demo/Rent a Bike

Coming Soon!

Please call or text about any question about rental or demos.

Reserve Your Demo Below

Reserve your demo bike and sign our Ride Waiver.

In order to demo a bicycle at NorCal Bike Sport, please have your ID and Credit Card ready. You will sign a liability waiver and must be approved for a credit card pre-authorization upon check out. A deposit may be required. Riders under the age of 18 must have a parent present to sign a liability waiver.

What to Bring

All demo bikes come stocked with flat or Shimano pedals. If you prefer to use your own pedals, bring them by and we will be happy to install them for you.

Be sure to bring your own helmet. All demo riders MUST wear a helmet!

Ride Waiver

NorCal Bike Sport

NorCal Bike Sport started out as Dave’s Bike Sport back in 1985 when the original owner, Dave Walters, opened up the shop as a way to provide for the needs of local bicycle racers and triathletes.

Dave has been credited for his pivotal role in developing Santa Rosa as a hotbed for competitive cycling. NorCal Bike Sport carries on the tradition today – it was the first store in the nation to become a Specialized Concept Store and is the go to pro road shop in the North Bay Area.

NorCal Bike Sport
NorCal Bike Sport NorCal Bike Sport

Santa Rosa
425 College Ave
Santa Rosa, CA 95401

Sunday 10:00AM-5:00PM
Monday 9:30AM-6:00PM
Tuesday 9:30AM-6:00PM
Wednesday 9:30AM-6:00PM
Thursday 9:30AM-6:00PM
Friday 9:30AM-6:00PM
Saturday 9:30AM-6:00PM