Bike Peddler is now part of the Incycle Marketplace. Shop online or book an in-store experience.

How can we help?

Need help finding the perfect bike, the perfect trail or want to jump in a group ride? Call or chat with our Rider Specialists.

One Bike To Rule Them All

One Bike To Rule Them All

Shop the 2027 Specialized Tarmac SL9 at Bike Peddler!

As part of Incycle Marketplace, you now have access to our expanded online selection of bikes, pre-owned bikes, apparel, and gear. If you're looking for bikes & equipment at your local bike shop, please call to confirm it's in-store. Shop now — Your dream ride awaits!

Demo/Rent a Bike

Coming Soon!

Demos are coming soon! Please contact us if you have any questions about demo, rental or test-riding a bike!

Reserve Your Demo Below

Reserve your demo bike and sign our Ride Waiver.

In order to demo a bicycle at Bike Peddler, please have your ID and Credit Card ready. You will sign a liability waiver and must be approved for a credit card pre-authorization upon check out. A deposit may be required. Riders under the age of 18 must have a parent present to sign a liability waiver.

What to Bring

All demo bikes come stocked with flat or Shimano pedals. If you prefer to use your own pedals, bring them by and we will be happy to install them for you.

Be sure to bring your own helmet. All demo riders MUST wear a helmet!

Ride Waiver

Bike Peddler

For 40 years, Bike Peddler has been your neighborhood bike shop in Santa Rosa, California. We carry mountain bikes from Specialized and Yeti. Bmx from Fit, Eastern, Subrosa and S&M. Kid's bikes of all sizes from 12"-24" wheels.

Bike Peddler, NorCal and Trail House are teaming up with local organizations to provide a variety of services to benefit the Santa Rosa area. We feel there is no better way to say thank you for your continued support than to provide goods and services for the many cycling-related events that take place year round.

Bike Peddler
Bike Peddler Bike Peddler

For questions about Bike Peddler inventory, demos, events, rides or service please call or text our Rider Specialists.

Santa Rosa
605 College Avenue
Santa Rosa, CA 95404

CALL/TEXT EMAIL
Sunday 11:00AM - 4:00PM
Monday 10:00AM - 6:00PM
Tuesday 10:00AM - 6:00PM
Wednesday 10:00AM - 6:00PM
Thursday 10:00AM - 6:00PM
Friday 10:00AM - 6:00PM
Saturday 10:00AM - 5:00PM