Bicycle Center is now part of the Incycle Marketplace. Shop online or book an in-store experience.

How can we help?

Need help finding the perfect bike, the perfect trail or want to jump in a group ride? Call or chat with our Rider Specialists.

One Bike To Rule Them All

One Bike To Rule Them All

Shop the 2027 Specialized Tarmac SL9 at Bicycle Center!

As part of Incycle Marketplace, you now have access to our expanded online selection of bikes, pre-owned bikes, apparel, and gear. If you're looking for bikes & equipment at your local bike shop, please call to confirm it's in-store. Shop now — Your dream ride awaits!

Demo/Rent a Bike

Please call or text to inquire about test riding any in stock model!

Reserve Your Demo Below

Reserve your demo bike and sign our Ride Waiver.

In order to demo a bicycle at Bicycle Center, please have your ID and Credit Card ready. You will sign a liability waiver and must be approved for a credit card pre-authorization upon check out. A deposit may be required. Riders under the age of 18 must have a parent present to sign a liability waiver.

What to Bring

All demo bikes come stocked with flat or Shimano pedals. If you prefer to use your own pedals, bring them by and we will be happy to install them for you.

Be sure to bring your own helmet. All demo riders MUST wear a helmet!

Ride Waiver

Bicycle Center

Bicycle Center has been part of Utah bicycle culture since 1983.  Since inception, we have always been a place for Salt Lake City cyclists of all varieties and disciplines to find honest advice, expertise, and genuine stoke on riding bicycles. We sell Specialized bikes and focus on bicycle service and repair, custom builds, wheel building, suspension work and anything else you need to make your ride better. With a limited and curated on-hand inventory and a focus on blending digital and physical retail, we offer transformative, inclusive, ride-focused, and locally authentic experiences in order to serve our local riders.

Bicycle Center
Bicycle Center

For questions about Bicycle Center inventory, demos, events, rides or service please call or text our Rider Specialists.

Salt Lake City
2200 S 700 E
Salt Lake City, UT 84106

CALL/TEXT EMAIL
Sunday Closed
Monday 10:00 AM - 6:00 PM
Tuesday 10:00 AM - 6:00 PM
Wednesday 10:00 AM - 6:00 PM
Thursday 10:00 AM - 6:00 PM
Friday 10:00 AM - 6:00 PM
Saturday 10:00 AM - 6:00 PM