NorCal Bike Sport is now part of the Incycle Marketplace. Shop online or book an in-store experience.

How can we help?

Need help finding the perfect bike, the perfect trail or want to jump in a group ride? Call or chat with our Rider Specialists.

The All-New Aethos 2

The All-New Aethos 2

Check out the The All-New Aethos 2 at NorCal Bike Sport! Chat for availability!

As part of Incycle Marketplace, you now have access to our expanded online selection of bikes, pre-owned bikes, apparel, and gear.. If you're looking for bikes & equipment at your local bike shop, please call to confirm it's in-store. Shop now — Your dream ride awaits!

Demo/Rent a Bike

Coming Soon!

Please call or text about any question about rental or demos.

Reserve Your Demo Below

Reserve your demo bike and sign our Ride Waiver.

In order to demo a bicycle at NorCal Bike Sport, please have your ID and Credit Card ready. You will sign a liability waiver and must be approved for a credit card pre-authorization upon check out. A deposit may be required. Riders under the age of 18 must have a parent present to sign a liability waiver.

What to Bring

All demo bikes come stocked with flat or Shimano pedals. If you prefer to use your own pedals, bring them by and we will be happy to install them for you.

Be sure to bring your own helmet. All demo riders MUST wear a helmet!

Ride Waiver

NorCal Bike Sport

NorCal Bike Sport is Santa Rosa’s premier Specialized dealer, located on College Avenue just east of Highway 101. Serving Sonoma County and minutes from downtown Santa Rosa and Annadel State Park, we’re your go-to shop for expert bike service and repair, precision suspension tuning, E-Bike diagnostics and maintenance, and fully custom bike builds tailored to your ride style.

Whether you're a road warrior, trail shredder, or weekend cruiser, our team of passionate cyclists and seasoned industry veterans is dedicated to helping you find the perfect bike and gear. Stop by and experience top-tier service in the cycling hub of Northern California.

NorCal Bike Sport
NorCal Bike Sport NorCal Bike Sport

For questions about NorCal Bike Sport inventory, demos, events, rides or service please call or text our Rider Specialists.

Santa Rosa
425 College Ave
Santa Rosa, CA 95401

CALL/TEXT EMAIL
Closed Christmas Day & New Years Day
Sunday 10:00AM-3:00PM
Monday 10:00AM-5:00PM
Tuesday 10:00AM-5:00PM
Wednesday 10:00AM-5:00PM
Thursday 10:00AM-5:00PM
Friday 10:00AM-5:00PM
Saturday 10:00AM-5:00PM