Bicycle Center has been part of Utah bicycle culture since 1983.  Since inception, we have always been a place for Salt Lake City cyclists of all varieties and disciplines to find honest advice, expertise, and genuine stoke on riding bicycles. We sell Specialized bikes and focus on bicycle service and repair, custom builds, wheel building, suspension work and anything else you need to make your ride better. With a limited and curated on-hand inventory and a focus on blending digital and physical retail, we offer transformative, inclusive, ride-focused, and locally authentic experiences in order to serve our local riders.