Specialized has partnered with the greatest independent bicycle retailers in the country since 1974 and continues to do so, but as brick-and-mortar retail develops, the risks at retail get greater for small businesses and there are some risks we choose to take ourselves, testing opportunities and experiencing learnings first-hand to better serve our riders and retailers and support the growth of the cycling community in New York.

With this, we have curated a retail space in the Upper West Side neighborhood of New York City where Specialized offers more than just our goods and services; with a limited and curated on-hand inventory and a focus on blending digital and physical retail, we offer transformative, inclusive, ride-focused, and locally authentic experiences in order to serve our local riders and better support our retail partners.